Creativity and entrepreneurship

In the modern economy, knowledge, competence and experience in innovation processes, entrepreneurship and intrepreneurship are critical drivers of 21C organisations of every scale and sector. Creativity and Entrepreneurship explores drivers of competitive advantage in business; it emphasises technological capability, innovative thinking and practice and entrepreneurial competencies. The integration of multiple organisational functions is required for successful product and process innovation; user-led and technology-led models are explored. New business model frameworks and the lean start-up model that supports entrepreneurship by experimentation and iteration are developed; case studies, expert guest presentation and applied projects are utilised in an interactive and applied pedagogy.