UnitLevel 4Postgraduate

MDC4120 Multimedia design studio 1

Faculty of Art, Design and Architecture

MDC4120 Multimedia design studio 1 is a level 4, 12-credit-point, postgraduate unit from the Faculty of Art, Design and Architecture, offered in 2020 in Semester 1 and Semester 2 at Caulfield. It needs MDC4550 and MDC4500 and unlocks 3 units, leading on to 4 units in all.

Credit points
12
Offered in 2020
Semester 1, Semester 2
Caulfield
Assessment
No exam
10 tasks

This is the 2020 handbook entry. See the 2024 entry.

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Requisites

Before MDC4120

Prohibitions

You can't enrol if you have passed any of these.

  • MMD4001Multimedia design studio 1

Enrolment rules

Prerequisite: Or recognition of advanced standing or by permission

Overview

This unit introduces you to the audio-visual language of multimedia and multimedia design principles. The role of the screen-based multimedia designer and the various multimedia elements are defined, including text, image, sound, narrative, animation and video. You are introduced to various methods for creating screen design for contemporary electronic media communication. Particular emphasis is placed on the role of text and images in its particular narrative process.

Offerings in 2020

Teaching periodCampusMode
First semesterCaulfieldOn campus
First semester (Fully flex)CaulfieldFlexible
Second semesterCaulfieldOn campus

Assessment

  • Visual Narrative Sequence (Concept Design) - CORE
    5%
  • TV Station Ident Concept Design/Sequence - CORE
    15%
  • Animating to Sound (MOTION MEDIA)
    10%
  • Kinetic Type (MOTION MEDIA)
    15%
  • Motion and Narrative (MOTION MEDIA)
    15%
  • Melbourne Art or Melbourne Music Festival app (INTERACTIVE MEDIA)
    20%
  • Interactive diorama: Experimental Composition in 3D space (INTERACTIVE MEDIA)
    20%
  • Concept design & narrative for a short animation/filme (CORE)
    10%
  • Action for Animals (MOTION MEDIA)
    25%
  • Branding Design (BRANDING)
    25%

Learning outcomes

When you finish this unit, you should be able to:

  1. 1

    Understand the audio-visual language of multimedia and the application of communication design principles;

  2. 2

    Approach the problem-solving of multimedia screen design with an inquiring, adventurous and open attitude;

  3. 3

    Identify the different delivery platforms for multimedia design, including digital video, the internet, smart devices, site-specific installations, and other technologies;

  4. 4

    Use text, images, colour, animation, sound and digital video as communication elements in multimedia designs;

  5. 5

    Demonstrate a self-directed approach to the development of multimedia design works, utilising independent research and evaluation methods;

  6. 6

    Observe and employ occupational health and safety appropriate to studio practice.

Workload and teaching

  • Studio activities96 hours
  • Teaching approachActive learning
  • Teaching approachIndustry-based learning
  • Teaching approachResearch activities

24 hours per week including 8 contact hours plus 16 hours of independent study.

Learning resources

Required resources

Motion Graphics: Principles and Practices from the Ground Up

Krasner, Jon. Motion Graphic Design: Applied History and Aesthetics

Contacts

Unit Coordinators
Ms Van Sowerwine
Chief Examiners
Mr Jeffery Janet

Common questions

What are the prerequisites for MDC4120?

You need MDC4550 and MDC4500 before you enrol. Enrolment rules also apply.

What can I take after MDC4120?

MDC4120 is a prerequisite or corequisite for 3 units, including DGN5203, MDC5220 and MDC5310. Those lead on to 4 units in all.

When is MDC4120 offered?

In 2020, MDC4120 runs in Semester 1 and Semester 2 at Caulfield.

Does MDC4120 have an exam?

No. MDC4120 has 10 assessment tasks and no exam.

More details

Credit points
12
Level
4
Study level
Postgraduate
Faculty
Faculty of Art, Design and Architecture
Organisational unit
Department of Design
Type
Coursework
EFTSL
0.250
Student contribution
SCA Band 1
Study abroad
Not available
Handbook years
20202021202220232024