MDC4120 Multimedia design studio 1
Faculty of Art, Design and Architecture
MDC4120 Multimedia design studio 1 is a level 4, 12-credit-point, postgraduate unit from the Faculty of Art, Design and Architecture, offered in 2021 in Semester 1 and Semester 2 at Caulfield. It needs MDC4500 and MDC4550 and unlocks 3 units, leading on to 4 units in all.
- Credit points
- 12
- Offered in 2021
- Semester 1, Semester 2
- Caulfield
- Assessment
- No exam
- 9 tasks
This is the 2021 handbook entry. See the 2024 entry.
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Requisites
Before MDC4120
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
- MMD4001Multimedia design studio 1
After MDC4120
3 units list MDC4120 as a prerequisite or corequisite.
Enrolment rules
Prerequisite: Or recognition of advanced standing or by permission
Overview
This unit introduces you to the audio-visual language of multimedia and multimedia design principles. The role of the screen-based multimedia designer and the various multimedia elements are defined, including text, image, sound, narrative, animation and video. You are introduced to various methods for creating screen design for contemporary electronic media communication. Particular emphasis is placed on the role of text and images in its particular narrative process.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
| Second semester | Caulfield | On campus |
Assessment
- Visual Narrative Sequence (CORE)10%
- Concept & logo design for a digital TV station ident (CORE)15%
- Animatic/concept design for a digital TV station advertisement (CORE)25%
- In-class milestones and participation (MOTION MEDIA)10%
- Animating identity (MOTION MEDIA)15%
- Kinetic Type (MOTION MEDIA)25%
- Animating sound (MOTION MEDIA)10%
- Actions for Animals (MOTION MEDIA)25%
- Kinetic Type (MOTION MEDIA)15%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Understand the audio-visual language of multimedia and the application of communication design principles;
- 2
Approach the problem-solving of multimedia screen design with an inquiring, adventurous and open attitude;
- 3
Identify the different delivery platforms for multimedia design, including digital video, the internet, smart devices, site-specific installations, and other technologies;
- 4
Use text, images, colour, animation, sound and digital video as communication elements in multimedia designs;
- 5
Demonstrate a self-directed approach to the development of multimedia design works, utilising independent research and evaluation methods;
- 6
Observe and employ occupational health and safety appropriate to studio practice.
Workload and teaching
- Studio activities96 hours
- Teaching approachIndustry-based learning
- Teaching approachResearch activities
- Teaching approachActive learning
24 hours per week including 8 contact hours plus 16 hours of independent study.
Learning resources
Required resources
Motion Graphics: Principles and Practices from the Ground Up
Krasner, Jon. Motion Graphic Design: Applied History and Aesthetics
Contacts
- Unit Coordinators
- Ms Van Sowerwine
- Chief Examiners
- Mr Jeffrey Janet
Common questions
What are the prerequisites for MDC4120?
You need MDC4500 and MDC4550 before you enrol. Enrolment rules also apply.
What can I take after MDC4120?
MDC4120 is a prerequisite or corequisite for 3 units, including DGN5203, MDC5220 and MDC5310. Those lead on to 4 units in all.
When is MDC4120 offered?
In 2021, MDC4120 runs in Semester 1 and Semester 2 at Caulfield.
Does MDC4120 have an exam?
No. MDC4120 has 9 assessment tasks and no exam.