Introduction to digital business

This unit provides you with the knowledge to leverage digital technologies to create greater value in business. Topics include e-commerce models, digital marketplaces, web analytics and analytical tools such as artificial intelligence (AI) and machine learning. You will obtain basic skills to cope with emerging information systems (IS) issues such as IS risks and security in digital business. You will also learn how to develop strategies and teams that will excel in a digital culture that brings together new technologies and processes.