MGM5160 Introduction to digital business
Faculty of Business and Economics
MGM5160 Introduction to digital business is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2024 in Semester 1 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2024
- Semester 1
- Malaysia
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2024 handbook entry. See the 2027 entry.
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Overview
This unit provides you with the knowledge to leverage digital technologies to create greater value in business. Topics include e-commerce models, digital marketplaces, web analytics and analytical tools such as artificial intelligence (AI) and machine learning. You will obtain basic skills to cope with emerging information systems (IS) issues such as IS risks and security in digital business. You will also learn how to develop strategies and teams that will excel in a digital culture that brings together new technologies and processes.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | Evening |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
understand how digital technologies can be leveraged for creating business value
- 2
assess contemporary information system risks and security in digital business
- 3
apply technology and innovation management strategies to solve digital business problems
- 4
develop strategies to excel in a digital culture.
Workload and teaching
- Tutorials24 hours
- Teaching approachCase-based teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Contacts
- Chief Examiners
- Dr Soh Keng Lin
Common questions
What are the prerequisites for MGM5160?
MGM5160 has no prerequisites.
When is MGM5160 offered?
In 2024, MGM5160 runs in Semester 1 at Malaysia.
How much work is MGM5160?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MGM5160 have an exam?
No. MGM5160 has 1 assessment task and no exam.