MGW2840 Leveraging behavioural neuroscience for business impact
Faculty of Business and Economics
MGW2840 Leveraging behavioural neuroscience for business impact is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 2 at Malaysia. It needs ETW1001, MGW1010, BTW1042, MKW1120, ECW1101 and (ACW1120 or ACW1020).
- Credit points
- 6
- Offered in 2021
- Semester 2
- Malaysia
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2023 entry.
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Requisites
Before MGW2840
Prerequisites
Pass these before you enrol.
After MGW2840
No unit lists MGW2840 as a prerequisite in the 2021 handbook.
Overview
This unit offers a critical introduction to foundation of experimental and neuroscientific approaches to a variety of business issues including management, marketing, finance, and economics. Students will develop the recent achievements in these areas, experimental design, and ethical issues in the behavioural and neurosciences. Students will also practice how to apply this knowledge to conduct behavioural/neuroscientific experiments with facilities of Neurobusiness Laboratory in the School of Business. Students will be required to conduct their own research, engage in group discussion and activities and participate in other groups’ experimental studies.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | On campus |
Learning outcomes
When you finish this unit, you should be able to:
- 1
understand basic and necessary knowledge on behavioural neuroscience, and experimental design for application to business studies
- 2
apply the above knowledge to conduct a behavioural/neuroscientific experimental study
- 3
acquire experiential knowledge on experimental studies through laboratory activity.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
MGW2840 is part of 1 area of study in the 2021 handbook.
Contacts
- Chief Examiners
- Associate Professor Motoki Watabe
Common questions
What are the prerequisites for MGW2840?
You need ETW1001, MGW1010, BTW1042, MKW1120, ECW1101 and (ACW1120 or ACW1020) before you enrol.
When is MGW2840 offered?
In 2021, MGW2840 runs in Semester 2 at Malaysia.
How much work is MGW2840?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Which majors and minors include MGW2840?
MGW2840 is part of Management.