MGW3122 Business strategies in international markets
Faculty of Business and Economics
MGW3122 Business strategies in international markets is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 2 at Malaysia. It needs MGS2351, MGW2351 or MGF2351.
- Credit points
- 6
- Offered in 2020
- Semester 2
- Malaysia
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2023 entry.
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Requisites
Before MGW3122
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MGW3122
No unit lists MGW3122 as a prerequisite in the 2020 handbook.
Overview
In this unit, students will examine major internationalisation theories, concepts, tools and strategies as they apply to firms (SMEs to multinationals) in emerging markets. Students will learn how organisations formulate international strategies for entering, and competing in emerging markets and how they analyse and evaluate those strategies. The topics covered include formulation of international strategy, assessment of emerging market country attractiveness, issues facing internationalising organisations in emerging markets, liability of foreignness of the modes of foreign operations and transfer of corporate values into the emerging markets.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | On campus |
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain and apply theory, concepts and tools for competitive analysis and strategic planning in an international environment with a focus on emerging markets
- 2
critically evaluate the various internationalisation strategies used by organisations for entering and operating in emerging markets
- 3
examine the liability of foreignness and the impact of different modes of foreign operations on firms’ effectiveness in emerging markets
- 4
demonstrate how internationalising organisations can leverage social responsibility and sustainability to enhance their success in emerging markets.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Ms Adlina Ahmad