MKC3140 Marketing strategy implementation
Faculty of Business and Economics
MKC3140 Marketing strategy implementation is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2024 in Semester 2 at Clayton. It needs MKC3110.
- Credit points
- 6
- Offered in 2024
- Semester 2
- Clayton
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2024 handbook entry. See the 2027 entry.
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Requisites
Before MKC3140
Prerequisites
Pass these before you enrol.
After MKC3140
No unit lists MKC3140 as a prerequisite in the 2024 handbook.
Enrolment rules
To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 level. You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study. You should self-assess your maths competency prior to enrolling in this unit.
Overview
This unit integrates the conceptual knowledge and skills developed in earlier marketing units and sharpens your ability to evaluate and implement marketing strategies. Particular emphasis is placed on implementing marketing, from action plans at the functional level through to creating a market oriented organisational culture. If undertaken as part of a major, this unit should be completed as a final unit within that major as it draws upon and integrates learning from previous units studied.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Clayton | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
discuss the issues associated with implementing marketing and marketing strategies within an organisation
- 2
advocate the role of marketing and a marketing orientation within organisations
- 3
identify, analyse and apply appropriate measurement criteria to assess the implementation and effectiveness of marketing strategies
- 4
recommend appropriate implementation, monitoring and control plans for functional level marketing strategies
- 5
evaluate and demonstrate the contribution marketing makes within the organisation.
Workload and teaching
- Tutorials18 hours
- Lectures18 hours
- Seminars6 hours
- Teaching approachIndustry-based learning
- Teaching approachActive learning
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit provides you with the opportunity to engage in industry-based learning to incorporate professional and industry experience into your studies.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Where it fits
MKC3140 is part of 1 area of study in the 2024 handbook.
Contacts
- Chief Examiners
- Associate Professor Srinivas Sridharan
Common questions
What are the prerequisites for MKC3140?
You need MKC3110 before you enrol. Enrolment rules also apply.
When is MKC3140 offered?
In 2024, MKC3140 runs in Semester 2 at Clayton.
How much work is MKC3140?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKC3140 have an exam?
No. MKC3140 has 1 assessment task and no exam.
Which majors and minors include MKC3140?
MKC3140 is part of Marketing science.