MKC3140 Marketing strategy implementation
Faculty of Business and Economics
MKC3140 Marketing strategy implementation is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 2 at Clayton. It has no prerequisites.
- Credit points
- 6
- Offered in 2026
- Semester 2
- Clayton
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before MKC3140
No prerequisites or corequisites besides the enrolment rules below.
After MKC3140
No unit lists MKC3140 as a prerequisite in the 2026 handbook.
Enrolment rules
You must have completed three units from the following: MKC1200, MKC2110, MKC2500, MKC2130, MKC3110, and you must have completed an additional 6 credit points of study from the Department of Marketing to undertake this unit.
To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 level. You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study. You should self-assess your maths competency prior to enrolling in this unit.
Overview
This unit builds on knowledge and skills developed in earlier marketing units to strengthen students’ ability to evaluate and implement marketing strategies in organisational contexts. It emphasises marketing strategy implementation, including performance measurement, evidence-based evaluation, and the development of actionable marketing plans. You will critically assess the effectiveness of marketing strategies, including their social and environmental implications, and communicate marketing action plans in written, visual, and oral formats. As a capstone unit within the marketing major, it integrates learning from previous marketing units.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Clayton | On campus |
Assessment
- Exercise10%
- Project35%
- Artefact20%
- Portfolio35%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
discuss the important role of marketing strategy implementation in organisations
- 2
evaluate the effectiveness of a business’s marketing strategy in delivering socially and environmentally responsible outcomes
- 3
apply appropriate marketing measurement criteria to assess the effectiveness of marketing strategies
- 4
recommend appropriate marketing strategies to solve company's marketing problem
- 5
communicate marketing action plans both orally and in written format to company clients
Workload and teaching
- Tutorials24 hours
- Teaching approachIndustry-based learning
- Teaching approachActive learning
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit provides you with the opportunity to engage in industry-based learning to incorporate professional and industry experience into your studies.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Where it fits
MKC3140 is part of 1 area of study in the 2026 handbook.
Contacts
- Chief Examiners
- Jeanine Chang
Common questions
What are the prerequisites for MKC3140?
MKC3140 has no prerequisites, but enrolment rules apply.
When is MKC3140 offered?
In 2026, MKC3140 runs in Semester 2 at Clayton.
How much work is MKC3140?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKC3140 have an exam?
No. MKC3140 has 4 assessment tasks and no exam.
Which majors and minors include MKC3140?
MKC3140 is part of Marketing science.