MKF3131 Strategic marketing
Faculty of Business and Economics
MKF3131 Strategic marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 1 and Semester 2 at Caulfield. It needs MKC3110, MKF3121, MKF3151 or MKB3804.
- Credit points
- 6
- Offered in 2021
- Semester 1, Semester 2
- Caulfield
- Assessment
- Exam 25%
- and 2 other tasks
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before MKF3131
After MKF3131
No unit lists MKF3131 as a prerequisite in the 2021 handbook.
Enrolment rules
You must be enrolled in course B2036 or associated double degree program to undertake this unit.
To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 Higher level. You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study. You should self-assess your maths competency prior to enrolling in this unit.
Overview
Using the case study method this unit provides an analytical framework from which you can explore how marketing strategy is applied throughout a variety of industries. You will be taught how to analyse, evaluate and implement a marketing strategy. A theoretical grounding in introductory marketing, marketing research, buyer behaviour and communications is essential for undertaking this unit.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
| Second semester | Caulfield | On campus |
Assessment
- Within semester assessment75%
- Within semester assessment100%
- ExaminationThreshold hurdle25%
Learning outcomes
When you finish this unit, you should be able to:
- 1
integrate the theoretical and functional aspects of marketing (and other business disciplines) into a practical problem-solving framework
- 2
analyse information supplied from a case and identify the core marketing problem
- 3
design, evaluate and recommend marketing strategies that solve the identified core marketing problem
- 4
source and select relevant marketing theories and marketing tools to support analysis and recommendations.
Workload and teaching
- Workshops36 hours
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Mr Paul Murphy
Common questions
What are the prerequisites for MKF3131?
You need MKC3110, MKF3121, MKF3151 or MKB3804 before you enrol. Enrolment rules also apply.
When is MKF3131 offered?
In 2021, MKF3131 runs in Semester 1 and Semester 2 at Caulfield.
How much work is MKF3131?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF3131 have an exam?
Yes. The exam is worth 25% of the final mark, alongside 2 other tasks.