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A course mapper by Monash Association of Coding (MAC)

Strategic marketing

Level 3S1·S2

About

Using the case study method this unit provides an analytical framework from which you can explore how marketing strategy is applied throughout a variety of industries. You will be taught how to analyse, evaluate and implement a marketing strategy. A theoretical grounding in introductory marketing, marketing research, buyer behaviour and communications is essential for undertaking this unit.

Offered in 2026

Semester 1Caulfield· ON-CAMPUS
Semester 2Caulfield· ON-CAMPUS

Prerequisites

MKF3121Marketing planning and implementation

Prohibitions

any of

MKB3804Strategic marketing in social contexts

MKC3140Marketing strategy implementation

MKF3151Marketing planning and strategy

Enrolment rules

You must be enrolled in course B2036 or associated double degree program to undertake this unit.

To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 Higher level. You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study. You should self-assess your maths competency prior to enrolling in this unit.

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Strategic marketing

MKF3131

Synopsis

Sourced from the Monash Handbook 2026.

Quick facts

Credit points: 6
Level: 3
Audience: Undergraduate
Type: Coursework
School: Faculty of Business and Economics
Faculty: Department of Marketing
Handbook year: 2026

Prerequisites (1)

Marketing planning and implementationMKF3121

What it unlocks

Nothing in the visible graph depends on this unit.

Offerings (2)

First semesterCaulfield · ON-CAMPUS
Second semesterCaulfield · ON-CAMPUS