MKF3621 Advertising management and campaigns
Faculty of Business and Economics
MKF3621 Advertising management and campaigns is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 2 at Caulfield. It needs MKB2704, MKC3460, MKW2460, MKF3461 or MKS2460.
- Credit points
- 6
- Offered in 2020
- Semester 2
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before MKF3621
Prerequisites
Pass these before you enrol.
After MKF3621
No unit lists MKF3621 as a prerequisite in the 2020 handbook.
Overview
Do you want to understand the strategic and creative thinking needed to develop successful advertising like the memorable 'Happy Little Vegemite' campaign and Metro's viral sensation, 'Dumb Ways to Die'? If so, this unit is for you! In Advertising Management and Campaigns, students will utilise concepts of synergy and integration to design and execute a real world strategic advertising campaign, putting theory into practice. Students also walk away with in-depth knowledge of the advertising industry and the relationships that exist within. With a priority on industry engagement, students will gain the skills and knowledge to confidently begin a career in the advertising industry.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
investigate the importance of synergy and integration within the advertising industry, in particular, the process and relationships between the client and its various agencies
- 2
analyse the effectiveness of strategic advertising campaigns to determine industry best practice
- 3
design and execute a strategic advertising campaign, integrating market research, media planning, and creative resources based on a brief from industry
- 4
apply the pitch process to present a persuasive advertising campaign to a professional client.
Workload and teaching
- Seminars12 hours
- Workshops24 hours
- Teaching approachRole play
- Teaching approachWork-integrated learning
- Teaching approachOnline learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Associate Professor Jasmina Ilicic
Common questions
What are the prerequisites for MKF3621?
You need MKB2704, MKC3460, MKW2460, MKF3461 or MKS2460 before you enrol.
When is MKF3621 offered?
In 2020, MKF3621 runs in Semester 2 at Caulfield.
How much work is MKF3621?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF3621 have an exam?
No. MKF3621 has 1 assessment task and no exam.