MKF3621 Advertising management and campaigns
Faculty of Business and Economics
MKF3621 Advertising management and campaigns is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 2 at Caulfield. It needs MKW2460, MKC3460, MKB2704, MKS2460 or MKF3461.
- Credit points
- 6
- Offered in 2026
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before MKF3621
Prerequisites
Pass these before you enrol.
After MKF3621
No unit lists MKF3621 as a prerequisite in the 2026 handbook.
Overview
Do you want to understand the strategic and creative thinking needed to develop successful advertising like the memorable 'Happy Little Vegemite' campaign and Metro's viral sensation, 'Dumb Ways to Die'? If so, this unit is for you! In Advertising Management and Campaigns, you will utilise concepts of synergy and integration to design and execute a real world strategic advertising campaign, putting theory into practice. You also walk away with in-depth knowledge of the advertising industry and the relationships that exist within. With a priority on industry engagement, you will gain the skills and knowledge to confidently begin a career in the advertising industry.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Work integrated25%
- Presentation35%
- Artefact40%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
investigate the importance of synergy and integration within the advertising industry, in particular, the process and relationships between the client and its various agencies
- 2
analyse the effectiveness of strategic advertising campaigns to determine industry best practice
- 3
design and execute a strategic advertising campaign, integrating market research, media planning, and creative resources based on a brief from industry
- 4
apply the pitch process to present a persuasive advertising campaign to a professional client.
Workload and teaching
- Seminars10 hours
- Tutorials24 hours
- Teaching approachWork-integrated learning
- Teaching approachIndustry-based learning
- Teaching approachActive learning
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit provides you with the opportunity to engage in work-integrated learning to incorporate professional and industry experience into your studies.
This unit provides you with the opportunity to engage in industry-based learning to incorporate professional and industry experience into your studies.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Contacts
- Chief Examiners
- Tej Pochun
Common questions
What are the prerequisites for MKF3621?
You need MKW2460, MKC3460, MKB2704, MKS2460 or MKF3461 before you enrol.
When is MKF3621 offered?
In 2026, MKF3621 runs in Semester 2 at Caulfield.
How much work is MKF3621?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF3621 have an exam?
No. MKF3621 has 3 assessment tasks and no exam.