MKF5260 International marketing
Faculty of Business and Economics
MKF5260 International marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2022 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2022
- Semester 2
- Caulfield
- Assessment
- Exam 50%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2022 handbook entry. See the 2027 entry.
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Overview
Competition in the global arena is increasingly dynamic. It is critical for businesses to achieve and sustain competitive advantage through maintaining effective and efficient global marketing operations. This unit aims to assist students in acquiring a deeper understanding of market opportunities and techniques to identify, develop, monitor and manage global marketing strategies in the international marketing environment. Students will be exposed to contemporary international marketing literature and internet based national/regional and global market information to build their analytical skills for marketing decision making.
Offerings in 2022
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Within semester assessment50%
- ExaminationThreshold hurdle50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
develop an understanding of the strategies, operations, and performance of leading local and global companies
- 2
examine the key trends driving the nature and direction of change in the local and global markets
- 3
apply marketing concepts and models in formulating global marketing plans
- 4
develop and evaluate cohesive marketing strategies for organisations involved in global marketing.
Workload and teaching
- Lectures18 hours
- Tutorials18 hours
- Teaching approachCase-based teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
Learning resources
Required resources
Green, Mark C. & Keegan, Warren J. (2019). Global Marketing, 10th Edition. Pearson.
Where it fits
MKF5260 is part of 2 areas of study in the 2022 handbook.
Contacts
- Chief Examiners
- Dr Yongfu He
Common questions
What are the prerequisites for MKF5260?
MKF5260 has no prerequisites.
When is MKF5260 offered?
In 2022, MKF5260 runs in Semester 2 at Caulfield.
How much work is MKF5260?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5260 have an exam?
Yes. The exam is worth 50% of the final mark, alongside 1 other task.
Which majors and minors include MKF5260?
MKF5260 is part of International business and Marketing.