MRKTGSPC06 Marketing
Faculty of Business and Economics
Marketing (MRKTGSPC06) is a specialisation worth 36 credit points, listing 9 units, taught at Caulfield. It is offered in 1 course: Master of Business.
- Credit points
- 36
- Units
- 9
- Campus
- Caulfield
- Offered in
- 1 course
This is the 2022 handbook entry. See the 2024 entry.
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Requisite map
Overview
Marketing is a fun, dynamic, complex activity (and discipline) that focuses on providing value to both organisations and consumers. Very simply, marketing is about matching what an organisation has (or can do) with someone who wants it. Marketing is about selling, it is about advertising, but it also so much more. The study and practice of the 'so much more' is what makes marketing so interesting!
In today's dynamic and global business environment, marketing permeates all areas of operations and forms an integral element of business growth and achievement. Highly qualified, innovative and international marketing practitioners, supported by well researched and pertinent marketing knowledge, are increasingly in demand.
Availability
Marketing is listed in B6005 Master of Business at Caulfield as a postgraduate specialisation.