MKF5371 Managing business networks
Faculty of Business and Economics
MKF5371 Managing business networks is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2027 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Semester 1
- Caulfield
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
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Requisites
Before MKF5371
No prerequisites or corequisites besides the enrolment rules below.
After MKF5371
No unit lists MKF5371 as a prerequisite in the 2027 handbook.
Enrolment rules
You must be enrolled in course B6010, B6042, B6047 or B6052 or be granted permission by the Chief Examiner to undertake this unit.
Overview
Marketing of business goods and services poses some unique challenges for business-to-business marketing practitioners. This unit provides an integrated marketing and strategic management approach into understanding and applying business-to-business marketing theory. In so doing, the unit places business goods and services issues within a broader marketing context. The unit addresses the need for business-to-business marketers to not only understand buyer-seller relationships and behaviours but also how to use these insights to develop business marketing strategies in dynamic markets.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Assessment
- Presentation10%
- Written20%
- Artefact50%
- Demonstration20%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
understand the core concepts and theories of business-to-business marketing
- 2
use business-to-business literature to critique current business practice
- 3
use the understanding of buyer-seller relationships and behaviour to develop marketing strategies for dynamic business markets
- 4
research and apply business-to-business marketing theories to practice.
Workload and teaching
- Workshops36 hours
- Teaching approachWork-integrated learning
- Teaching approachActive learning
- Teaching approachProblem-based learning
- Teaching approachCase-based teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit provides you with the opportunity to engage in work-integrated learning to incorporate professional and industry experience into your studies.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
Contacts
- Chief Examiners
- Moulik Zaveri
Common questions
What are the prerequisites for MKF5371?
MKF5371 has no prerequisites, but enrolment rules apply.
When is MKF5371 offered?
In 2027, MKF5371 runs in Semester 1 at Caulfield.
How much work is MKF5371?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5371 have an exam?
No. MKF5371 has 4 assessment tasks and no exam.