MKF5371 Managing business networks
Faculty of Business and Economics
MKF5371 Managing business networks is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2022. It has no prerequisites.
- Credit points
- 6
- Offered in 2022
- Not offered
- Workload
- 144 hours
- per semester
This is the 2022 handbook entry. See the 2027 entry.
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Requisites
Before MKF5371
No prerequisites or corequisites besides the enrolment rules below.
After MKF5371
No unit lists MKF5371 as a prerequisite in the 2022 handbook.
Enrolment rules
You must be enrolled in course B6010 or be granted permission by the Chief Examiner to undertake this unit.
Overview
Marketing of business goods and services poses some unique challenges for business-to-business marketing practitioners. This unit provides an integrated marketing and strategic management approach into understanding and applying business-to-business marketing theory. In so doing, the unit places business goods and services issues within a broader marketing context. The unit addresses the need for business-to-business marketers to not only understand buyer-seller relationships and behaviours but also how to use these insights to develop business marketing strategies in dynamic markets.
Offerings in 2022
The 2022 handbook lists no offerings for MKF5371.
Learning outcomes
When you finish this unit, you should be able to:
- 1
understand the core concepts and theories of business-to-business marketing
- 2
use business-to-business literature to critique current business practice
- 3
use the understanding of buyer-seller relationships and behaviour to develop marketing strategies for dynamic business markets
- 4
research and apply business-to-business marketing theories to practice.
Workload and teaching
- Teaching approachActive learning
- Teaching approachWork-integrated learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit provides you with the opportunity to engage in work-integrated learning to incorporate professional and industry experience into your studies.
Common questions
What are the prerequisites for MKF5371?
MKF5371 has no prerequisites, but enrolment rules apply.
When is MKF5371 offered?
MKF5371 has no offerings listed in the 2022 handbook.
How much work is MKF5371?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.