MKF5461 Contemporary issues in marketing
Faculty of Business and Economics
MKF5461 Contemporary issues in marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 at Caulfield. It has no prerequisites and unlocks 2 units.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Caulfield
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before MKF5461
Prohibitions
You can't enrol if you have passed any of these.
After MKF5461
2 units list MKF5461 as a prerequisite or corequisite.
Enrolment rules
Students must be enrolled in course B6010.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit provides students with an in-depth exposure to contemporary issues in marketing and in particular to the relationship between observed marketing practice and extant marketing theory. Taught in seminar format, the unit requires significant interaction between students and presenters.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | Evening |
Learning outcomes
When you finish this unit, you should be able to:
- 1
recognise and evaluate some of the contemporary issues facing organisations and particularly marketers and marketing in today's dynamic marketplace
- 2
examine how traditional marketing theory, structures, concepts, techniques and practices may become emerging issues, transformed by new knowledge or impacted by alternative perspectives
- 3
explain a number of contemporary issues and their impact in detail
- 4
analyse existing literature to gain insight into selected current and future issues that will impact business and marketing in particular
- 5
recommend and compose responses to existing or potential marketing issues.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Dr Dominic Thomas
Common questions
What are the prerequisites for MKF5461?
MKF5461 has no prerequisites, but enrolment rules apply.
What can I take after MKF5461?
MKF5461 is a prerequisite or corequisite for 2 units, including MKF5741 and MKF5760.
When is MKF5461 offered?
In 2020, MKF5461 runs in Semester 1 at Caulfield.
How much work is MKF5461?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.