MonMap
A course mapper by Monash Association of Coding (MAC)
Contemporary issues in marketing
MKF5461
Synopsis
This unit provides you with an in-depth exposure to contemporary issues in marketing and in particular to the relationship between observed marketing practice and extant marketing theory. Taught in seminar format, the unit requires significant interaction between you and the presenters.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 6
- Level
- 5
- Audience
- Postgraduate
- Type
- Coursework
- School
- Faculty of Business and Economics
- Faculty
- Department of Marketing
- Handbook year
- 2026
Prerequisites
No prereqs in the handbook graph.
What it unlocks
Nothing in the visible graph depends on this unit.
Offerings (1)
- Second semesterCaulfield · ON-BLK
Listed in 1 area of study
- MarketingCore units