MKX4461 Contemporary issues in marketing
Faculty of Business and Economics
MKX4461 Contemporary issues in marketing is a level 4, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Caulfield
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for MKX4461. This is its 2020 entry, the latest one.
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Requisites
Before MKX4461
No prerequisites or corequisites besides the enrolment rules below.
After MKX4461
No unit lists MKX4461 as a prerequisite in the 2020 handbook.
Enrolment rules
Students must be enrolled in course B3701 or B6010.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit provides students with an in-depth exposure to contemporary issues in marketing and in particular to the relationship between observed marketing practice and extant marketing theory. Taught in seminar format, the unit requires significant interaction between students and presenters.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | Evening |
Learning outcomes
When you finish this unit, you should be able to:
- 1
recognise and evaluate some of the contemporary issues facing organisations and particularly marketers and marketing in today's dynamic marketplace
- 2
examine how traditional marketing theory, structures, concepts, techniques and practices may become emerging issues, transformed by new knowledge or impacted by alternative perspectives
- 3
explain a number of contemporary issues and their impact in detail
- 4
analyse existing literature to gain insight into selected current and future issues that will impact business and marketing in particular
- 5
recommend and compose responses to existing or potential marketing issues.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Dr Dominic Thomas
Common questions
What are the prerequisites for MKX4461?
MKX4461 has no prerequisites, but enrolment rules apply.
When is MKX4461 offered?
In 2020, MKX4461 runs in Semester 1 at Caulfield.
How much work is MKX4461?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
More details
- Credit points
- 6
- Level
- 4
- Study level
- Undergraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Department of Marketing
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 3
- Study abroad
- Not available
- Handbook years
- 2020