MKF5630 Services marketing
Faculty of Business and Economics
MKF5630 Services marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2026
- Semester 1
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before MKF5630
No prerequisites or corequisites besides the enrolment rules below.
After MKF5630
No unit lists MKF5630 as a prerequisite in the 2026 handbook.
Enrolment rules
You must have passed MKF5955 or equivalent, or be enrolled in course B6010, or be granted permission by the Chief Examiner, to undertake this unit.
Overview
An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus, block |
Assessment
- Project50%
- Written20%
- Presentation30%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
gain an appreciation of the unique challenges inherent in marketing and managing services and developing and delivering quality services
- 2
integrate the strategies, tools and approaches for addressing the unique challenges associated with the marketing of services
- 3
apply a knowledge of service quality to an actual business context
- 4
become a more successful and effective manager and consumer through the understanding of the design, delivery and communication of the service offer
- 5
explain the inter-functional coordination necessary to deliver a quality service.
Workload and teaching
- Workshops24 hours
- Teaching approachActive learning
- Teaching approachCase-based teaching
- Teaching approachEnquiry-based learning
- Teaching approachProblem-based learning
- Teaching approachResearch activities
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit allows you to develop your research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
Learning resources
Required resources
Services Marketing: An Asia Pacific and Australian Perspective," Lovelock, Patterson and Wirtz, 6th Edition, Pearson.
Where it fits
MKF5630 is part of 1 area of study in the 2026 handbook.
Contacts
- Chief Examiners
- Professor Tracey Danaher
Common questions
What are the prerequisites for MKF5630?
MKF5630 has no prerequisites, but enrolment rules apply.
When is MKF5630 offered?
In 2026, MKF5630 runs in Semester 1 at Caulfield.
How much work is MKF5630?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5630 have an exam?
No. MKF5630 has 3 assessment tasks and no exam.
Which majors and minors include MKF5630?
MKF5630 is part of Marketing.