MKF5761 Managing distribution channels
Faculty of Business and Economics
MKF5761 Managing distribution channels is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 1 at Caulfield. It has no prerequisites and unlocks 1 unit, leading on to 12 units in all.
- Credit points
- 6
- Offered in 2021
- Semester 1
- Caulfield
- Assessment
- Exam 40%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before MKF5761
No prerequisites or corequisites besides the enrolment rules below.
After MKF5761
1 unit list MKF5761 as a prerequisite or corequisite.
Enrolment rules
You must be enrolled in course B6010 or S6004, or be granted permission by the Chief Examiner to undertake this unit.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit is designed to provide an integrated approach to understanding strategic supply chain and marketing channel management issues. Managing channels of distribution is a critical strategic activity that can ensure effective market coverage and competitive advantage. In today's global high-tech market environment, with vastly shifting customer needs and shifts in balances of power, it is vital to develop sound knowledge and skills in in the design and management of marketing distribution channels and networks. The unit will address issues in both business-to-business (B2B) and business-to-consumer (B2C) markets.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | Split on |
Assessment
- Within semester assessment60%
- ExaminationThreshold hurdle40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
demonstrate knowledge of key supply chain and distribution channel management theories, tools and techniques from a marketing perspective
- 2
critically analyse the holistic relationship between supply chain and distribution channel management
- 3
apply current supply chain and distribution channel management theory to marketing and distribution channel management strategies
- 4
work effectively in teams, leadership, inter-personal, communication, and critical thinking capabilities.
Workload and teaching
- Seminars36 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary. Marketing Channel Strategy: An Omni-Channel Approach. International Student Edition. 9th ed. Taylor & Francis. 2019
Contacts
- Chief Examiners
- Dr Sophie Feng
Common questions
What are the prerequisites for MKF5761?
MKF5761 has no prerequisites, but enrolment rules apply.
What can I take after MKF5761?
MKF5761 is a prerequisite or corequisite for 1 unit, including MKC2110. Those lead on to 12 units in all.
When is MKF5761 offered?
In 2021, MKF5761 runs in Semester 1 at Caulfield.
How much work is MKF5761?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5761 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 1 other task.