MKI5761 Managing distribution channels
Faculty of Business and Economics
MKI5761 Managing distribution channels is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2021. It has no prerequisites.
- Credit points
- 6
- Offered in 2021
- Not offered
- Assessment
- Exam 40%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before MKI5761
Prohibitions
You can't enrol if you have passed any of these.
After MKI5761
No unit lists MKI5761 as a prerequisite in the 2021 handbook.
Enrolment rules
You must be enrolled in course B5006 or B6027 to undertake this unit.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit is designed to provide an integrated approach to understanding strategic supply chain and marketing channel management issues. Managing channels of distribution is a critical strategic activity that can ensure effective market coverage and competitive advantage. In today's global high-tech market environment, with vastly shifting customer needs and shifts in balances of power, it is vital to develop sound knowledge and skills in in the design and management of marketing distribution channels and networks. The unit will address issues in both business-to-business (B2B) and business-to-consumer (B2C) markets.
Offerings in 2021
The 2021 handbook lists no offerings for MKI5761.
Assessment
- Within semester assessment60%
- Examination40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
demonstrate knowledge of key supply chain and distribution channel management theories, tools and techniques from a marketing perspective
- 2
critically analyse the holistic relationship between supply chain and distribution channel management
- 3
apply current supply chain and distribution channel management theory to marketing and distribution channel management strategies
- 4
work effectively in teams, leadership, inter-personal, communication and critical thinking capabilities.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Professor Edward Buckingham
Common questions
What are the prerequisites for MKI5761?
MKI5761 has no prerequisites, but enrolment rules apply.
When is MKI5761 offered?
MKI5761 has no offerings listed in the 2021 handbook.
How much work is MKI5761?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKI5761 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 1 other task.