MKF5917 Driving organisational value through marketing
Faculty of Business and Economics
MKF5917 Driving organisational value through marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 1 and Semester 2 at Caulfield. It has no prerequisites and unlocks 2 units.
- Credit points
- 6
- Offered in 2021
- Semester 1, Semester 2
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before MKF5917
Prohibitions
You can't enrol if you have passed any of these.
After MKF5917
2 units list MKF5917 as a prerequisite or corequisite.
Enrolment rules
You must be enrolled in course A6005, B4001, B5001, B6010 or E6008 to undertake this unit.
Overview
Marketing is the function that generates the revenue for most organisations. This unit is designed to give marketing practitioners an understanding of the fundamental marketing principles and theories that inform excellent practice and maximise value. Our intention is to help you obtain an unfair competitive advantage for your business by arming you with the tools you need for marketing success. The role and influence of the marketing function in the wider organisation will be investigated. You will also gain insight into current patterns in markets and marketing, the frameworks that underpin current practice, and the potential directions that markets and marketing are taking into the future. You will apply these insights in the analysis and development of marketing strategies and tactics. The unit is intended to provide a basis for further study in specialised marketing areas, and increase the value of marketing practitioners to their organisation.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | Evening |
| First semester | Caulfield | De online |
| Second semester | Caulfield | De online |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
evaluate and synthesise the role and value of the marketing function within the wider organisation
- 2
assess the impact of current and potential future trends in markets and marketing practice
- 3
understand and apply the core frameworks underpinning marketing practice to achieve excellence
- 4
critically evaluate the usefulness of various frameworks underpinning practice.
Workload and teaching
- Workshops12 hours
- Lectures18 hours
- Seminars36 hours
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Dr Luke Greenacre
Common questions
What are the prerequisites for MKF5917?
MKF5917 has no prerequisites, but enrolment rules apply.
What can I take after MKF5917?
MKF5917 is a prerequisite or corequisite for 2 units, including MKF5741 and MKF5760.
When is MKF5917 offered?
In 2021, MKF5917 runs in Semester 1 and Semester 2 at Caulfield.
How much work is MKF5917?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5917 have an exam?
No. MKF5917 has 1 assessment task and no exam.