MKF5917 Driving organisational value through marketing
Faculty of Business and Economics
MKF5917 Driving organisational value through marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2026
- Semester 1
- Caulfield
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before MKF5917
Prohibitions
You can't enrol if you have passed any of these.
After MKF5917
No unit lists MKF5917 as a prerequisite in the 2026 handbook.
Enrolment rules
You must be enrolled in course A6005, B4001, B5001, B6010, B6042, B6047, B6052 or E6008 to undertake this unit.
Overview
Marketing is the function that generates the revenue for most organisations. This unit is designed to give marketing practitioners an understanding of the fundamental marketing principles and theories that inform excellent practice and maximise value. Our intention is to help you obtain an unfair competitive advantage for your business by arming you with the tools you need for marketing success. The role and influence of the marketing function in the wider organisation will be investigated. You will also gain insight into current patterns in markets and marketing, the frameworks that underpin current practice, and the potential directions that markets and marketing are taking into the future. You will apply these insights in the analysis and development of marketing strategies and tactics. The unit is intended to provide a basis for further study in specialised marketing areas, and increase the value of marketing practitioners to their organisation.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus, block |
Assessment
- Exercise15%
- Written20%
- Artefact25%
- Demonstration40%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
evaluate and synthesise the role and value of the marketing function within the wider organisation
- 2
assess the impact of current and potential future trends in markets and marketing practice
- 3
understand and apply the core frameworks underpinning marketing practice to achieve excellence
- 4
critically evaluate the usefulness of various frameworks underpinning practice.
Workload and teaching
- Workshops18 hours
- Teaching approachActive learning
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Contacts
- Chief Examiners
- Dr Angela Cruz
Common questions
What are the prerequisites for MKF5917?
MKF5917 has no prerequisites, but enrolment rules apply.
When is MKF5917 offered?
In 2026, MKF5917 runs in Semester 1 at Caulfield.
How much work is MKF5917?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5917 have an exam?
No. MKF5917 has 4 assessment tasks and no exam.