MKF5981 Retailing
Faculty of Business and Economics
MKF5981 Retailing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2021
- Semester 2
- Caulfield
- Assessment
- Exam 40%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before MKF5981
No prerequisites or corequisites besides the enrolment rules below.
After MKF5981
No unit lists MKF5981 as a prerequisite in the 2021 handbook.
Enrolment rules
You must have passed MKF5955 or equivalent, or be enrolled in course B6010, or be granted permission by the Chief Examiner to undertake this unit.
Overview
The management of retail organisations, the application of technology in retail organisations and the application of retail strategic and financial planning. Issues, problems and practices involved in managing a retail operation; the role of the retailing industry in distribution, its structure and its dynamics; retail merchandise planning, buying and control; retail store location, layout, presentation and management; current theories and techniques used in the formulation and implementation of retail business strategy.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | De online |
Assessment
- Within semester assessment60%
- ExaminationThreshold hurdle40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
define retailing and its strategic development
- 2
demonstrate an awareness of the issues, problems, opportunities and practices involved in managing a retail operation
- 3
describe the principles of retail merchandising, retail formats, retail branding, retail technology, retail experience
- 4
provide some insights into the management of human resources within a retail business.
Workload and teaching
- Teaching approachOnline learning
- Teaching approachPeer assisted learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
Levy, M. & Weitz, B. A. (2018), Retailing Management, 10th Ed. USA: McGraw Hill
Levy, M. & Weitz, B. A. (2014), Retailing Management, 9th Ed. USA: Irwin
Where it fits
MKF5981 is part of 1 area of study in the 2021 handbook.
Contacts
- Chief Examiners
- Dr Sophie Feng
Common questions
What are the prerequisites for MKF5981?
MKF5981 has no prerequisites, but enrolment rules apply.
When is MKF5981 offered?
In 2021, MKF5981 runs in Semester 2 at Caulfield.
How much work is MKF5981?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5981 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 1 other task.
Which majors and minors include MKF5981?
MKF5981 is part of Marketing.