MKI1120 Marketing theory and practice
Faculty of Business and Economics
MKI1120 Marketing theory and practice is a level 1, 6-credit-point, undergraduate unit from the Faculty of Business and Economics. It isn't offered in 2026. It has no prerequisites and unlocks 1 unit.
- Credit points
- 6
- Offered in 2026
- Not offered
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before MKI1120
Prohibitions
You can't enrol if you have passed any of these.
After MKI1120
1 unit list MKI1120 as a prerequisite or corequisite.
Enrolment rules
If you are enrolled in course B2007 you cannot undertake this unit.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are seeking to pursue further study in marketing, however it also provides an insight into the interrelationship between marketing and other disciplines.
Offerings in 2026
The 2026 handbook lists no offerings for MKI1120.
Learning outcomes
When you finish this unit, you should be able to:
- 1
describe the theories and frameworks that form the basis of marketing
- 2
recognise these theories and frameworks as they are applied by organisations
- 3
explain how marketing creates value for an organisation and its stakeholders
- 4
propose appropriate marketing actions in a range of scenarios.
Workload and teaching
- Seminars6 hours
- Tutorials18 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Common questions
What are the prerequisites for MKI1120?
MKI1120 has no prerequisites, but enrolment rules apply.
What can I take after MKI1120?
MKI1120 is a prerequisite or corequisite for 1 unit, including MKI3881.
When is MKI1120 offered?
MKI1120 has no offerings listed in the 2026 handbook.
How much work is MKI1120?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
More details
- Credit points
- 6
- Level
- 1
- Study level
- Undergraduate
- Faculty
- Faculty of Business and Economics
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 4
- Study abroad
- Not available
- Handbook years
- 20262027