MKI3881 Digital marketing
Faculty of Business and Economics
MKI3881 Digital marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics. It isn't offered in 2026. It needs MKF1120, MKI1120, MKB1700, MKC1200 or MKW1120.
- Credit points
- 6
- Offered in 2026
- Not offered
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before MKI3881
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKI3881
No unit lists MKI3881 as a prerequisite in the 2026 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are seeking to pursue further study in marketing, however it also provides an insight into the interrelationship between marketing and other disciplines.
Offerings in 2026
The 2026 handbook lists no offerings for MKI3881.
Learning outcomes
When you finish this unit, you should be able to:
- 1
describe the theories and frameworks that form the basis of marketing
- 2
recognise these theories and frameworks as they are applied by organisations
- 3
explain how marketing creates value for an organisation and its stakeholders
- 4
propose appropriate marketing actions in a range of scenarios.
Workload and teaching
- Tutorials18 hours
- Seminars6 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Common questions
What are the prerequisites for MKI3881?
You need MKF1120, MKI1120, MKB1700, MKC1200 or MKW1120 before you enrol.
When is MKI3881 offered?
MKI3881 has no offerings listed in the 2026 handbook.
How much work is MKI3881?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
More details
- Credit points
- 6
- Level
- 3
- Study level
- Undergraduate
- Faculty
- Faculty of Business and Economics
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 4
- Study abroad
- Not available
- Handbook years
- 20262027