MKI5955 The theory and practice of innovative marketing
Faculty of Business and Economics
MKI5955 The theory and practice of innovative marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2022. It has no prerequisites.
- Credit points
- 6
- Offered in 2022
- Other periods
- Indonesia
- Assessment
- Exam 40%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2022 handbook entry. See the 2027 entry.
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Requisites
Before MKI5955
Prohibitions
You can't enrol if you have passed any of these.
After MKI5955
No unit lists MKI5955 as a prerequisite in the 2022 handbook.
Enrolment rules
You must be enrolled in course A6033, B4007, B5006 or B6027 to undertake this unit.
Overview
Marketing activities undertaken by organisations; value exchange concepts and processes; the marketing concept from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation's SBUs, product strategies and product development; use of marketing decision making tools at an applied and strategic level; distribution, pricing and communication mix strategies; services marketing, individual and organisational buyer behaviour, marketing research and market analysis; marketing management, implementation and control processes and procedures with emphasis on international aspects of marketing and consumer behaviour.
Offerings in 2022
| Teaching period | Campus | Mode |
|---|---|---|
| Monash Indonesia term 1 | Indonesia | On campus |
| Trimester A | Indonesia | On campus |
Assessment
- Within semester assessment60%
- Examination40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
examine the concepts and theories of marketing and apply them to an international context
- 2
analyse, evaluate and interpret complex and sometimes contradictory marketing phenomena in international context
- 3
apply the basic techniques and tools of marketing management to local and international environments
- 4
examine the scope and role of the marketing function and its relationship to organisational strategies and critically evaluate how functional marketing plans can be developed and implemented
- 5
compare and contrast various marketing theories and practices and develop recommendations for strategic action.
Workload and teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Contacts
- Chief Examiners
- Professor Edward Buckingham
Common questions
What are the prerequisites for MKI5955?
MKI5955 has no prerequisites, but enrolment rules apply.
When is MKI5955 offered?
MKI5955 has no offerings listed in the 2022 handbook.
How much work is MKI5955?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKI5955 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 1 other task.