MKS3121 Marketing planning and implementation
Faculty of Business and Economics
MKS3121 Marketing planning and implementation is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 and Summer B at South Africa. It needs (MKW2402 or MKS2402) and (MKS2420 or MKW2420).
- Credit points
- 6
- Offered in 2020
- Semester 1, Summer B
- South Africa
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2022 entry.
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Requisites
Before MKS3121
Prohibitions
You can't enrol if you have passed any of these.
Prerequisites
Pass these before you enrol.
After MKS3121
No unit lists MKS3121 as a prerequisite in the 2020 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; international case studies in corporate marketing planning and strategy; concepts of product management; designing a product strategy; monitoring planning/marketing.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | South Africa | On campus |
| Summer semester B | South Africa | Block on |
Learning outcomes
When you finish this unit, you should be able to:
- 1
define the relationship between corporate planning and marketing planning in a business environment
- 2
demonstrate the relationship between corporate objective setting and marketing objective setting
- 3
construct or prepare a marketing plan, which incorporates the specific elements of the marketing mix to achieve specific marketing objectives
- 4
develop and enhance appropriate written and oral communications and analytical skills required for the effective presentation of a marketing plan
- 5
understand how a marketing plan is implemented in practice.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Ms Cynthia Bedwei-Majdoub
Common questions
What are the prerequisites for MKS3121?
You need (MKW2402 or MKS2402) and (MKS2420 or MKW2420) before you enrol.
When is MKS3121 offered?
In 2020, MKS3121 runs in Semester 1 and Summer B at South Africa.
How much work is MKS3121?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.