MKS3121 Marketing planning and implementation
Faculty of Business and Economics
MKS3121 Marketing planning and implementation is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2022 in Semester 1 and Summer B at South Africa. It needs (MKS2402 or MKW2402) and (MKW2420 or MKS2420).
- Credit points
- 6
- Offered in 2022
- Semester 1, Summer B
- South Africa
- Assessment
- Exam 40%
- and 3 other tasks
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for MKS3121. This is its 2022 entry, the latest one.
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Requisites
Before MKS3121
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKS3121
No unit lists MKS3121 as a prerequisite in the 2022 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; international case studies in corporate marketing planning and strategy; concepts of product management; designing a product strategy; monitoring planning/marketing.
Offerings in 2022
| Teaching period | Campus | Mode |
|---|---|---|
| First semester - South Africa | South Africa | On campus |
| Summer semester B | South Africa | Block on |
Assessment
- Semester Test25%
- Marketing plan25%
- Presentation of Marketing Plan10%
- ExaminationThreshold hurdle40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
define the relationship between corporate planning and marketing planning in a business environment
- 2
demonstrate the relationship between corporate objective setting and marketing objective setting
- 3
construct or prepare a marketing plan, which incorporates the specific elements of the marketing mix to achieve specific marketing objectives
- 4
develop and enhance appropriate written and oral communications and analytical skills required for the effective presentation of a marketing plan
- 5
understand how a marketing plan is implemented in practice.
Workload and teaching
- Lectures24 hours
- Tutorials12 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit will be taught as a 2 hour lecture and 1 hour tutorial each week for 12 weeks. All students in this unit are expected to develop the independent learning skills required for university study and professional life. All students must ensure they have access to the resources required for successful completion of this unit. The minimum resources required for this unit include the prescribed textbook, the unit online Moodle site, the Faculty Q Manual, journal articles from the Monash library data-bases and current newspaper articles. This unit adopts a teaching and learning approach that is both student-centred and research led. A student-centred approach places students at the centre of the learning process, allowing and equipping them to learn about Marketing theory and concepts through the learning materials and assessment tasks. Research-led teaching complements this approach by facilitating students’ understanding and experience of research and its contribution to the knowledge that underpins Marketing theory and concepts.
Learning resources
Required resources
Reed, P. (2015). Strategic Marketing: decision-making and planning. Australia: Cengage Learning Note: An E-book is also available.
Contacts
- Chief Examiners
- Ms Cynthia Bedwei-Majdoub
Common questions
What are the prerequisites for MKS3121?
You need (MKS2402 or MKW2402) and (MKW2420 or MKS2420) before you enrol.
When is MKS3121 offered?
In 2022, MKS3121 runs in Semester 1 and Summer B at South Africa.
How much work is MKS3121?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKS3121 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 3 other tasks.