MKS3440 Marketing strategy
Faculty of Business and Economics
MKS3440 Marketing strategy is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 2 at South Africa. It needs MKS2420.
- Credit points
- 6
- Offered in 2021
- Semester 2
- South Africa
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2022 entry.
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Requisites
Before MKS3440
Prohibitions
You can't enrol if you have passed any of these.
Prerequisites
Pass these before you enrol.
After MKS3440
No unit lists MKS3440 as a prerequisite in the 2021 handbook.
Overview
This unit explores corporate strategy and marketing strategy, strategic perspectives on buyer behaviour, strategic use of marketing mix variables such as communication, pricing, distribution, product, external and internal decision environments, market position and analysis, corporate and marketing strategic direction, managing marketing strategy planning and control.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester - South Africa | South Africa | On campus |
Learning outcomes
When you finish this unit, you should be able to:
- 1
critically analyse the effectiveness of marketing strategy at different levels of the organisation using case studies
- 2
apply marketing theories and model to analysing and formulating marketing strategy analysis and formulation processes
- 3
assess the role of segmentation, targeting and positioning strategy and the marketing mix elements in the strategy making process
- 4
formulate and recommend strategic solutions that add measurable value to the organisations used in case studies
- 5
examine the feasibility of implementing and controlling chosen marketing strategies.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Ms Cynthia Bedwei-Majdoub
Common questions
What are the prerequisites for MKS3440?
You need MKS2420 before you enrol.
When is MKS3440 offered?
In 2021, MKS3440 runs in Semester 2 at South Africa.
How much work is MKS3440?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.