MKS3440 Marketing strategy
Faculty of Business and Economics
MKS3440 Marketing strategy is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 2 at South Africa. It needs MKS2420 or MKW2420 and unlocks 1 unit.
- Credit points
- 6
- Offered in 2020
- Semester 2
- South Africa
- Assessment
- Exam 40%
- and 3 other tasks
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2022 entry.
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Requisites
Before MKS3440
Prohibitions
You can't enrol if you have passed any of these.
Prerequisites
Pass these before you enrol.
After MKS3440
1 unit list MKS3440 as a prerequisite or corequisite.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit explores corporate strategy and marketing strategy, strategic perspectives on buyer behaviour, strategic use of marketing mix variables such as communication, pricing, distribution, product, external and internal decision environments, market position and analysis, corporate and marketing strategic direction, managing marketing strategy planning and control.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | South Africa | On campus |
Assessment
- Group Report 1 - Strategy Analysis15%
- Group Report 2 - Stratey Formulaiton and Recommendations25%
- Weekly Case Analysis and Group Presentations20%
- ExaminationThreshold hurdle40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
critically analyse the effectiveness of marketing strategy at different levels of the organisation using case studies
- 2
apply marketing theories and model to analysing and formulating marketing strategy analysis and formulation processes
- 3
assess the role of segmentation, targeting and positioning strategy and the marketing mix elements in the strategy making process
- 4
formulate and recommend strategic solutions that add measurable value to the organisations used in case studies
- 5
examine the feasibility of implementing and controlling chosen marketing strategies.
Workload and teaching
- Lectures22 hours
- Seminars4 hours
- Tutorials10 hours
- Teaching approachCase-based teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This Unit is centred around case studies and students are expected to come to tutorials prepared to discuss and/or present the cases assigned by their Lecturer. Cases will be assigned at the start of the semester for weekly engagement and student presentations in the weekly tutorial sessions. Students will be required to work in the same group for ALL in-semester assessments. There are no individual in-semester assessments in this unit.
Learning resources
Required resources
Walker, O. &, Mullins, J. Marketing Strategy: A Decision-Focused Approach . 8th ed. McGraw-Hill Australia Pty Ltd
Contacts
- Chief Examiners
- Ms Cynthia Bedwei-Majdoub
Common questions
What can I take after MKS3440?
MKS3440 is a prerequisite or corequisite for 1 unit, including MKC3140.
When is MKS3440 offered?
In 2020, MKS3440 runs in Semester 2 at South Africa.
How much work is MKS3440?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKS3440 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 3 other tasks.