UnitLevel 3Undergraduate

MKW3440 Marketing strategy

Faculty of Business and Economics

MKW3440 Marketing strategy is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics. It isn't offered in 2020. It needs MKW2420, MKF2111, MKS2402, MKW2402, MKC2110 or MKB2703 and unlocks 1 unit.

Credit points: 6
Offered in 2020: Not offered
Workload: 144 hours; per semester

The 2027 handbook has no page for MKW3440. This is its 2020 entry, the latest one.

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Requisites

Before MKW3440

Prohibitions

You can't enrol if you have passed any of these.

One of

Prerequisites

Pass these before you enrol.

One of

After MKW3440

1 unit list MKW3440 as a prerequisite or corequisite.

MKC3140Marketing strategy implementationNo reviews yet

Equivalent units

The same content under another code. Only one of them counts.

Overview

Corporate strategy and marketing strategy, strategic perspectives on buyer behaviour, strategic use of marketing mix variables such as communication, pricing, distribution, product, external and internal decision environments, market position and analysis, corporate and marketing strategic direction, managing marketing strategy -- planning and control.

Offerings in 2020

The 2020 handbook lists no offerings for MKW3440.

Learning outcomes

When you finish this unit, you should be able to:

1
critically analyse the effectiveness of marketing strategy at different levels of the organisation using case studies
2
apply marketing theories and model to analysing and formulating marketing strategy analysis and formulation processes
3
assess the role of segmentation, targeting and positioning strategy and the marketing mix elements in the strategy making process
4
formulate and recommend strategic solutions that add measurable value to the organisations used in case studies
5
examine the feasibility of implementing and controlling chosen marketing strategies.

Workload and teaching

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Contacts

Chief Examiners: Dr Fandy Tjiptono

Common questions

What are the prerequisites for MKW3440?

You need MKW2420, MKF2111, MKS2402, MKW2402, MKC2110 or MKB2703 before you enrol.

What can I take after MKW3440?

MKW3440 is a prerequisite or corequisite for 1 unit, including MKC3140.

When is MKW3440 offered?

MKW3440 has no offerings listed in the 2020 handbook.

How much work is MKW3440?

The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.

More details

Credit points: 6
Level: 3
Study level: Undergraduate
Faculty: Faculty of Business and Economics
Organisational unit: Department of Marketing

Type: Coursework
EFTSL: 0.125
Student contribution: SCA Band 3
Study abroad: Not available
Handbook years: 2020