MKV5916 Marketing principles in digital world
Faculty of Business and Economics
MKV5916 Marketing principles in digital world is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2024. It has no prerequisites.
- Credit points
- 6
- Offered in 2024
- Not offered
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for MKV5916. This is its 2024 entry, the latest one.
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Requisites
Before MKV5916
Prohibitions
You can't enrol if you have passed any of these.
- MKO5916 Marketing principles in digital world
After MKV5916
No unit lists MKV5916 as a prerequisite in the 2024 handbook.
Enrolment rules
You must be enrolled in course B4010, B4011, B5009, B6031, B6032 to undertake this unit.
Equivalent units
The same content under another code. Only one of them counts.
Overview
The accelerated emergence and widespread adoption of digital technologies is having a significant impact on the way organisations communicate with their stakeholders. In particular, these technological advancements have shaped the way organisations develop market based value for existing and new consumers.
This unit takes a customer-centric approach to understanding how organisations create, maintain and disseminate value to their stakeholders. You will develop conceptual frameworks that will allow you to create, and critically evaluate the effectiveness of different marketing strategies in an ever-changing digital economy.
Offerings in 2024
The 2024 handbook lists no offerings for MKV5916.
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
examine the concepts and theories of marketing and apply them within a digital context
- 2
evaluate the role of marketing in the creation of value for stakeholders
- 3
use contemporary tools to understand consumers and their needs
- 4
appraise and select the range of strategic marketing tools to design and implement effective competitive strategies.
Workload and teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Common questions
What are the prerequisites for MKV5916?
MKV5916 has no prerequisites, but enrolment rules apply.
When is MKV5916 offered?
MKV5916 has no offerings listed in the 2024 handbook.
How much work is MKV5916?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKV5916 have an exam?
No. MKV5916 has 1 assessment task and no exam.