MKW2431 Business marketing
Faculty of Business and Economics
MKW2431 Business marketing is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics. It isn't offered in 2023. It needs MKW2402, MKC2110 or MKF2111.
- Credit points
- 6
- Offered in 2023
- Not offered
- Assessment
- Exam 40%
- and 1 other task
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for MKW2431. This is its 2023 entry, the latest one.
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Requisites
Before MKW2431
Prerequisites
Pass these before you enrol.
After MKW2431
No unit lists MKW2431 as a prerequisite in the 2023 handbook.
Overview
Topics include the nature and environment of business marketing, buying process in business marketing, marketing intelligence and business market targeting, networking and relationship, planning a business marketing mix strategy, ethical issues in business marketing.
Offerings in 2023
The 2023 handbook lists no offerings for MKW2431.
Assessment
- Within semester assessment60%
- Examination40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
define and explain the dynamic nature of business marketing
- 2
illustrate the organisational buying decision process and the role of buying centre in buying decisions
- 3
develop competencies in business marketing strategy components
- 4
demonstrate application of marketing theories and concepts in the management of business marketing functions
- 5
critically evaluate the techniques that can be used to assess market opportunities.
Workload and teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Common questions
When is MKW2431 offered?
MKW2431 has no offerings listed in the 2023 handbook.
How much work is MKW2431?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKW2431 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 1 other task.