MKW2431 Business marketing
Faculty of Business and Economics
MKW2431 Business marketing is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 1 at Malaysia. It needs MKF2111, MKW2402 or MKC2110.
- Credit points
- 6
- Offered in 2021
- Semester 1
- Malaysia
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2023 entry.
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Requisites
Before MKW2431
Prerequisites
Pass these before you enrol.
After MKW2431
No unit lists MKW2431 as a prerequisite in the 2021 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
Topics include the nature and environment of business marketing, buying process in business marketing, marketing intelligence and business market targeting, networking and relationship, planning a business marketing mix strategy, ethical issues in business marketing.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
define and explain the dynamic nature of business marketing
- 2
illustrate the organisational buying decision process and the role of buying centre in buying decisions
- 3
develop competencies in business marketing strategy components
- 4
demonstrate application of marketing theories and concepts in the management of business marketing functions
- 5
critically evaluate the techniques that can be used to assess market opportunities.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
MKW2431 is part of 1 area of study in the 2021 handbook.
Contacts
- Chief Examiners
- Dr Michelle Yang I-Chieh
Common questions
When is MKW2431 offered?
In 2021, MKW2431 runs in Semester 1 at Malaysia.
How much work is MKW2431?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKW2431 have an exam?
No. MKW2431 has 1 assessment task and no exam.
Which majors and minors include MKW2431?
MKW2431 is part of Strategic marketing.