MKS2431 Business marketing
Faculty of Business and Economics
MKS2431 Business marketing is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 2 and Summer B at South Africa. It needs MKS1120 or MKW1120.
- Credit points
- 6
- Offered in 2021
- Semester 2, Summer B
- South Africa
- Assessment
- Exam 50%
- and 2 other tasks
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2022 entry.
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Requisites
Before MKS2431
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKS2431
No unit lists MKS2431 as a prerequisite in the 2021 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
Topics include the nature and environment of business marketing, buying process in business marketing, marketing intelligence and business market targeting, networking and relationship, planning a business marketing mix strategy, and ethical issues in business marketing.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester - South Africa | South Africa | On campus |
| Summer semester B | South Africa | Block on |
Assessment
- Individual Test15%
- Group Report - B2B Marketing Plan35%
- ExaminationThreshold hurdle50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
define and explain the dynamic nature of business marketing
- 2
illustrate the organisational buying decision process and the role of buying centre in buying decisions
- 3
develop competencies in business marketing strategy components
- 4
demonstrate application of marketing theories and concepts in the management of business marketing functions
- 5
critically evaluate the techniques that can be used to assess market opportunities.
Workload and teaching
- Tutorials12 hours
- Lectures24 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit will be taught over 12 weeks. Each week will have a two-hour lecture and a one-hour tutorial. Please take note that lectures will be supported by online material and some lectures will also be 100% online. You are advised to attend all lectures and tutorials. It is expected that you will be an active contributor in the tutorial discussions. You will receive relevant information on the assignments and examination in the lectures and tutorials. It is in your best interest to attend all tutorials and seek assistance from the lecturer if needed. The Moodle site on this unit will have lecture notes and other supporting learning materials that should be reviewed on a weekly basis. It is recommended that you download the lecture notes from the specific section of the Moodle site prior to attending each lecture. It is moreover expected of you to read the relevant chapters before the lecture for better understanding and participation in discussions.
Learning resources
Required resources
Hutt, Michael D. & Speh, Thomas, W. (2017). Business Marketing Management: B2B. 12 th edition. South Western/Cengage Learning. ISBN: 978-1-337-29654-0
Note: It is recommended that students purchase the E-book.
Contacts
- Chief Examiners
- Ms Cynthia Bedwei-Majdoub
Common questions
When is MKS2431 offered?
In 2021, MKS2431 runs in Semester 2 and Summer B at South Africa.
How much work is MKS2431?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKS2431 have an exam?
Yes. The exam is worth 50% of the final mark, alongside 2 other tasks.