MKW3300 Introduction to social commerce
Faculty of Business and Economics
MKW3300 Introduction to social commerce is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2023 in Semester 2 at Malaysia. It needs MKW1120.
- Credit points
- 6
- Offered in 2023
- Semester 2
- Malaysia
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for MKW3300. This is its 2023 entry, the latest one.
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Requisites
Before MKW3300
Prerequisites
Pass these before you enrol.
After MKW3300
No unit lists MKW3300 as a prerequisite in the 2023 handbook.
Overview
The aim of this unit is to provide e-business you with basic knowledge of how e-commerce activities are handled using online social media. You will learn about concepts that include theories in social commerce, social commerce strategy, benefits and limitations of social commerce, Facebook commerce, social media marketing, performance management and metrics of social commerce, customer relationship management in social media, issues in social commerce implementation and qualitative and quantitative social media analysis.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | Online |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
describe the various social media tools that are utilised in social commerce
- 2
devise marketing strategies that could be conducted in various social commerce models
- 3
critically assess the suitability of various social commerce strategies for various organisations
- 4
critically discuss the ethical issues in social commerce.
Workload and teaching
- Teaching approachProblem-based learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Learning resources
Required resources
Turban, E, Strauss, J. and Lai , L. (2016). Social Commerce: Marketing, Technology and Management. Switzerland: Springer International Publishing. (Download from Monash University Malaysia online library through Springer Link)
Tuten, T.L., Solomon, M.R. (2018). Social Media Marketing, 3rd Edition. London: Sage Publication. (RM110 e-book - purchase from EMO Books)
Where it fits
MKW3300 is part of 2 areas of study in the 2023 handbook.
Contacts
- Chief Examiners
- Professor Dilip Mutum
Common questions
What are the prerequisites for MKW3300?
You need MKW1120 before you enrol.
When is MKW3300 offered?
In 2023, MKW3300 runs in Semester 2 at Malaysia, with an online option.
How much work is MKW3300?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKW3300 have an exam?
No. MKW3300 has 1 assessment task and no exam.
Which majors and minors include MKW3300?
MKW3300 is part of Digital marketing and Strategic marketing.