UnitLevel 2Undergraduate

MKX2010 Digital communication

Faculty of Business and Economics

MKX2010 Digital communication is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 2 at Caulfield and Malaysia. It has no prerequisites.

Credit points
6
Offered in 2026
Semester 2
Caulfield, Malaysia
Assessment
No exam
2 tasks
Workload
144 hours
per semester

This is the 2026 handbook entry. See the 2027 entry.

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Requisites

Before MKX2010

No prerequisites or corequisites besides the enrolment rules below.

After MKX2010

No unit lists MKX2010 as a prerequisite in the 2026 handbook.

Enrolment rules

You must be enrolled in course B2049, B2050 or B2051 to undertake this unit.

Equivalent units

The same content under another code. Only one of them counts.

Overview

Digital communication is significantly transforming business communication in every industry. Due to the continuous advancement of technology (such as Industry 4.0 technologies) and globalised nature of the business, it is important to grow effective and ethical communication skill by developing the knowledge about the basic principles behind digital communication. This unit teaches these principles that encompass interpersonal and group communication skills to support critical thinking and decision making in a globalised digital world.

Offerings in 2026

Teaching periodCampusMode
Second semesterCaulfieldOn campus
Second semesterMalaysiaOn campus

Assessment

  • Portfolio
    80%
  • Exercise
    20%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Learning outcomes

When you finish this unit, you should be able to:

  1. 1

    use communication theories, frameworks and concepts in digital business

  2. 2

    identify the role of digital communication in management, teams, conflict, and problem-solving

  3. 3

    analyse one's own and others' communication styles across digital platforms

  4. 4

    apply digital communication to create professional, ethical and sustainable futures for people and the environment.

Workload and teaching

  • Workshops24 hours
  • Teaching approachCase-based teaching
  • Teaching approachActive learning

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.

This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.

Learning resources

Contacts

Chief Examiners
Dr Luke Greenacre
Unit Coordinators
Sarabjit Kaur

Common questions

What are the prerequisites for MKX2010?

MKX2010 has no prerequisites, but enrolment rules apply.

When is MKX2010 offered?

In 2026, MKX2010 runs in Semester 2 at Caulfield and Malaysia.

How much work is MKX2010?

The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.

Does MKX2010 have an exam?

No. MKX2010 has 2 assessment tasks and no exam.

More details

Credit points
6
Level
2
Study level
Undergraduate
Faculty
Faculty of Business and Economics
Organisational unit
Department of Marketing
Type
Coursework
EFTSL
0.125
Student contribution
SCA Band 4
Study abroad
Not available
Handbook years
202520262027