MKX3521 Global study programs in marketing
Faculty of Business and Economics
MKX3521 Global study programs in marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics. It isn't offered in 2021. It has no prerequisites.
- Credit points
- 6
- Offered in 2021
- Not offered
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
Reviews
No reviews yetNo reviews yet. Be the first to review MKX3521.
Requisites
Before MKX3521
No prerequisites or corequisites besides the enrolment rules below.
After MKX3521
No unit lists MKX3521 as a prerequisite in the 2021 handbook.
Enrolment rules
You must be granted permission by the Chief Examiner to undertake this unit.
Overview
This unit is designed to expose you to the thinking of some of the world's leading marketers. Building on previous knowledge gained in earlier marketing units you'll analyse the critical factors associated with marketing in a global arena. You'll gain a practical understanding of these issues in a global context through the visitation program which forms an integral part of this unit.
Offerings in 2021
The 2021 handbook lists no offerings for MKX3521.
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
appraise global marketing and the nature of the forces impacting marketing at a global level
- 2
evaluate basic theories and concepts relevant to global marketing and analyse how these theories and concepts can provide insight into, and an understanding of marketing in a global context
- 3
compare and analyse a number of senior marketing managers perspectives and marketing strategies
- 4
evaluate the importance of cross cultural issues on marketing and their impact on global marketing strategy
- 5
develop excellent oral and written communication skills to be able to interact in a professional environment with senior managers.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
No required resources
Common questions
What are the prerequisites for MKX3521?
MKX3521 has no prerequisites, but enrolment rules apply.
When is MKX3521 offered?
MKX3521 has no offerings listed in the 2021 handbook.
How much work is MKX3521?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKX3521 have an exam?
No. MKX3521 has 1 assessment task and no exam.