MKX3521 Global study programs in marketing
Faculty of Business and Economics
MKX3521 Global study programs in marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2024 in Summer A and Winter at Overseas. It has no prerequisites.
- Credit points
- 6
- Offered in 2024
- Summer A, Winter
- Overseas
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2024 handbook entry. See the 2027 entry.
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Requisites
Before MKX3521
No prerequisites or corequisites besides the enrolment rules below.
After MKX3521
No unit lists MKX3521 as a prerequisite in the 2024 handbook.
Enrolment rules
You must have completed 72 credit points of study to undertake this unit.
Enrolment in this unit is subject to an application process. More information on this unit is available here.
Overview
This unit is designed to expose you to the thinking of some of the world's leading marketers. Building on previous knowledge gained in earlier marketing units you'll analyse the critical factors associated with marketing in a global arena. You'll gain a practical understanding of these issues in a global context through the visitation program which forms an integral part of this unit.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| Summer semester A | Overseas | Immers blk |
| Winter semester | Overseas | Immers blk |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
appraise global marketing and the nature of the forces impacting marketing at a global level
- 2
evaluate basic theories and concepts relevant to global marketing and analyse how these theories and concepts can provide insight into, and an understanding of marketing in a global context
- 3
compare and analyse a number of senior marketing managers perspectives and marketing strategies
- 4
evaluate the importance of cross cultural issues on marketing and their impact on global marketing strategy
- 5
develop excellent oral and written communication skills to be able to interact in a professional environment with senior managers.
Workload and teaching
- Teaching approachProblem-based learning
- Teaching approachResearch activities
- Teaching approachWork-integrated learning
- Teaching approachIndustry-based learning
- Teaching approachField trips
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit allows you to develop your research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
This unit provides you with the opportunity to engage in work-integrated learning to incorporate professional and industry experience into your studies.
This unit provides you with the opportunity to engage in industry-based learning to incorporate professional and industry experience into your studies.
This unit provides you with opportunities to participate in experiential learning by visiting cultural, geographical and/or industrial sites relevant to your studies.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Learning resources
Required resources
No required resources
Contacts
- Chief Examiners
- Mr David Toleman
Common questions
What are the prerequisites for MKX3521?
MKX3521 has no prerequisites, but enrolment rules apply.
When is MKX3521 offered?
In 2024, MKX3521 runs in Summer A and Winter at Overseas.
How much work is MKX3521?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKX3521 have an exam?
No. MKX3521 has 1 assessment task and no exam.