MMD1090 Marketing 101
Faculty of Business and Economics
MMD1090 Marketing 101 is a level 1, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2027 in Semester 1 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Semester 1
- Malaysia
- Assessment
- No exam
- 4 tasks
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Requisites
Before MMD1090
No prerequisites or corequisites besides the enrolment rules below.
After MMD1090
No unit lists MMD1090 as a prerequisite in the 2027 handbook.
Enrolment rules
You must be enrolled in B0601 to undertake this unit.
Overview
This unit has been designed to provide you with an introduction to the field of marketing. The unit focuses on the relationship between organisations and consumers, expressed through the marketing mix. Essentially, studies are concentrated on the nature and behaviour of supplying organisations, nature and behaviour of the consumer and the various marketing mix elements (product, price, place, promotion) which are used by organisations to identify and satisfy the needs and wants of consumers.
The unit will examine marketing principles, concepts and theories, and give you an appreciation and understanding of various challenges in organisations and consumers in today’s competitive global environment.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On campus |
Assessment
- Quiz / Test30%
- Written25%
- Presentation15%
- Written30%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify the nature, scope and functions for marketing
- 2
explain concepts, principles and theories related to the study of marketing
- 3
apply the concept of STP (Segmentation, Targeting and Positioning) and marketing mix in organisational environment.
Workload and teaching
- Tutorials48 hours
- Teaching approachActive learning
- Teaching approachEnquiry-based learning
- Teaching approachProblem-based learning
- Teaching approachCase-based teaching
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
Contacts
- Chief Examiners
- K Devaraj
Common questions
What are the prerequisites for MMD1090?
MMD1090 has no prerequisites, but enrolment rules apply.
When is MMD1090 offered?
In 2027, MMD1090 runs in Semester 1 at Malaysia.
Does MMD1090 have an exam?
No. MMD1090 has 4 assessment tasks and no exam.