Marketing 101

This unit has been designed to provide you with an introduction to the field of marketing. The unit focuses on the relationship between organisations and consumers, expressed through the marketing mix. Essentially, studies are concentrated on the nature and behaviour of supplying organisations, nature and behaviour of the consumer and the various marketing mix elements (product, price, place, promotion) which are used by organisations to identify and satisfy the needs and wants of consumers.

The unit will examine marketing principles, concepts and theories, and give you an appreciation and understanding of various challenges in organisations and consumers in today’s competitive global environment.