MMD1090 Marketing 101
Faculty of Business and Economics
MMD1090 Marketing 101 is a level 1, 6-credit-point, undergraduate unit from the Faculty of Business and Economics. It isn't offered in 2025. It has no prerequisites.
- Credit points
- 6
- Offered in 2025
- Not offered
- Assessment
- No exam
- 1 task
This is the 2025 handbook entry. See the 2027 entry.
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Requisites
Before MMD1090
No prerequisites or corequisites besides the enrolment rules below.
After MMD1090
No unit lists MMD1090 as a prerequisite in the 2025 handbook.
Enrolment rules
You must be enrolled in B0601 to undertake this unit.
Overview
Marketing 101 is an introduction to fundamental concepts, theories, principles, and methods in marketing. You will be provided with the skills and knowledge necessary to devise and execute hypothetical marketing strategies, as well as undertake further studies in the field of marketing and buyer behavior at a tertiary level.
Offerings in 2025
The 2025 handbook lists no offerings for MMD1090.
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Define marketing and outline the concepts of needs, wants, and demands
- 2
Understand the importance of the elements of the marketing organization's environment
- 3
Appreciate and apply the concept of value in marketing
- 4
Explain the process of marketing research and discuss its importance to marketing decision making
- 5
Demonstrate an understanding of market segmentation and targeting
- 6
Describe the elements of the marketing mix
- 7
Understand the product (distinguish between goods and services)
- 8
Understand and apply concepts of value and pricing
- 9
Outline the purpose of marketing communication and the elements of the promotions mix
- 10
Explain the distribution concept
Common questions
What are the prerequisites for MMD1090?
MMD1090 has no prerequisites, but enrolment rules apply.
When is MMD1090 offered?
MMD1090 has no offerings listed in the 2025 handbook.
Does MMD1090 have an exam?
No. MMD1090 has 1 assessment task and no exam.