PBH3013 Social media and health
Faculty of Medicine, Nursing and Health Sciences
PBH3013 Social media and health is a level 3, 6-credit-point, undergraduate unit from the Faculty of Medicine, Nursing and Health Sciences, offered in 2026 in Summer B at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2026
- Summer B
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 24 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Overview
In this unit, you will examine the relationship between social media and health. You will explore the role social media platforms play in health communication, ethical and legal considerations surrounding health-related social media use, and the impact of social media on health behaviour. You will also learn how to harness social media analytics for effective health promotion and refine the skills necessary to collaborate and communicate effectively within virtual health communities.
Assessment tasks will include sharing and critically analysing health related social media content and producing a social media strategy to address a health challenge. This unit will require engagement with social media platforms that are outside of the Monash learning management system.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Summer semester B | Caulfield | Flexible |
Assessment
- Social media discourse (6 x weekly posts approx 300 words each)Exercise40%
- Analysing the impact of social media on health (1,800 words)Written30%
- Social media for health promotion (800 word proposal & 6 min video presentation OR 4 x A3 poster)Project30%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
Describe the role of social media in health communication
- 2
Apply ethical and professional standards to health-related social media use
- 3
Analyse and evaluate the impact of social media on determinants of health
- 4
Examine social media analytics for use in health communication
- 5
Collaborate and communicate effectively in a virtual health community
- 6
Create a social media strategy to address a health issue
Workload and teaching
- Tutorials24 hours
This unit is delivered over a six-week teaching period. The workload includes 12 hours of teacher directed study per week, including 2 tutorials per week of 2hr each. There are also 12 hours of self-directed study per week. Total workload equals 24 hours per week.
Contacts
- Unit Coordinators
- Miss Elisha De Valle
- Ms Kelly Allen
- Chief Examiners
- Ms Kelly Allen
Common questions
What are the prerequisites for PBH3013?
PBH3013 has no prerequisites.
When is PBH3013 offered?
In 2026, PBH3013 runs in Summer B at Caulfield.
How much work is PBH3013?
The handbook expects about 24 hours of study across the semester. No students have rated its difficulty yet.
Does PBH3013 have an exam?
No. PBH3013 has 3 assessment tasks and no exam.