Business and management in physiotherapy

The aim of this unit is to introduce you to the business, marketing and management principles required for the successful operation of a physiotherapy business. The concepts of business, marketing, microeconomics and accounting are introduced and applied to physiotherapy. The influence and requirements of funding models including private health insurance, Medicare, Workcover and NDIS will be analysed with respect to their impact on physiotherapy business. The clinical and operational governance structures within a range of physiotherapy settings will also be compared and the role of digital health tools and interventions analysed. This unit will also allow you to identify legal and contractual considerations of physiotherapy employment. The teaching methods for this unit include a series of lectures and podcasts by employer, industry and academic experts, followed by specific learning activities and feedback to equip you with a comprehensive overview of the non-clinical aspects to ta a physiotherapy business and management career pathway.