PTY3463 Business and management in physiotherapy
Faculty of Medicine, Nursing and Health Sciences
PTY3463 Business and management in physiotherapy is a level 3, 6-credit-point, undergraduate unit from the Faculty of Medicine, Nursing and Health Sciences, offered in 2026 in Semester 2 at Peninsula. It needs PTY1011, PTY3051, PTY1022, PTY2031 and PTY2042.
- Credit points
- 6
- Offered in 2026
- Semester 2
- Peninsula
- Assessment
- No exam
- 3 tasks
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before PTY3463
Prerequisites
Pass these before you enrol.
After PTY3463
No unit lists PTY3463 as a prerequisite in the 2026 handbook.
Overview
The aim of this unit is to introduce you to the business, marketing and management principles required for the successful operation of a physiotherapy business. The concepts of business, marketing, microeconomics and accounting are introduced and applied to physiotherapy. The influence and requirements of funding models including private health insurance, Medicare, Workcover and NDIS will be analysed with respect to their impact on physiotherapy business. The clinical and operational governance structures within a range of physiotherapy settings will also be compared and the role of digital health tools and interventions analysed. This unit will also allow you to identify legal and contractual considerations of physiotherapy employment. The teaching methods for this unit include a series of lectures and podcasts by employer, industry and academic experts, followed by specific learning activities and feedback to equip you with a comprehensive overview of the non-clinical aspects to ta a physiotherapy business and management career pathway.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Peninsula | Online |
Assessment
- Online tests (4 x 15 min)Quiz / TestCompetency hurdle20%
- Review of digital health tool (1,800 words)WrittenCompetency hurdle30%
- Business plan (3,000 words)WrittenCompetency hurdle50%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
Describe the ethical considerations and potential conflicts of interest that may confront physiotherapists within business
- 2
Describe the communication skills required for the effective management of others
- 3
Describe the role of clinical and operational governance in the prevention and minimisation of clinical risks and adverse outcomes
- 4
Differentiate between the models of health funding in physiotherapy including WorkCover, Private Insurance, Chronic Disease Management and NDIS and analyse the impact on practice
- 5
Describe the business and marketing skills required for physiotherapy practice
- 6
Identify the role of digital health tools and interventions in physiotherapy
- 7
Recognise the importance of market-driven principles to physiotherapy practice.
Workload and teaching
- Lectures-
- Tutorials12 hours
- Teaching approachOnline learning
This is a self-paced online unit undertaken by students around their clinical placement schedules. All content is accessible at the commencement of semester.
There are approximately 2-3 hours of prepared materials for each of the 10 topics including: on-demand lectures, podcasts, e-books, prescribed readings, and other learning activities.
The average time required for the dedicated online tasks, private study, and preparation for assessment tasks is 12 hours per week, inclusive of a 1 hour online tutorial.
For full details of the teaching approach to this unit, please refer to Moodle.
Learning resources
Required resources
See Moodle for details about required resources.
Contacts
- Unit Coordinators
- Ms Liana Cope
- Chief Examiners
- Mr Michael Storr