TDN1002 Design and the avant-garde
Faculty of Art, Design and Architecture
TDN1002 Design and the avant-garde is a level 1, 6-credit-point, undergraduate unit from the Faculty of Art, Design and Architecture, offered in 2023 in Semester 2 at Caulfield. It needs AHT1101 and unlocks 1 unit, leading on to 2 units in all.
- Credit points
- 6
- Offered in 2023
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
This is the 2023 handbook entry. See the 2027 entry.
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Requisites
Before TDN1002
Prohibitions
You can't enrol if you have passed any of these.
Prerequisites
Pass these before you enrol.
Corequisites
Pass these before, or take them in the same semester.
After TDN1002
1 unit list TDN1002 as a prerequisite or corequisite.
Enrolment rules
Prerequisites: AHT1101 or TAD1101
Prohibitions: AHT1102, TAD1102, TAD2101, TAD2214
Overview
This unit examines the history of European Modernism as it relates to the disciplines of visual communication, industrial design and spatial design. Key Modernist movements and practices are studied with particular consideration given to their ideological, political and cultural contexts and motives. The critical tendencies of twentieth-century avant-garde practices are considered in terms of their lasting implications for the social role of design. You will develop a range of critical approaches to analysing design in relation to its historical, social and cultural context skills necessary to your disciplines and practice.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Class Presentation: Visualisation + Reading Report30%
- Long Essay (Research Essay)60%
- On-going Assessment task: Visual Journal (1% for each week)10%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Identify and describe the major movements of modernism in Design;
- 2
Recognise and analyse key examples of practices in design;
- 3
Discuss the legacy of the European avant-gardes and their lasting influence upon the social role of the designer;
- 4
Translate basic theoretical contexts in to practice;
- 5
Critique works of design, and articulate these analyses in both spoken and written form;
- 6
Identify questions and consider ways to search for information.
Workload and teaching
- Tutorials24 hours
- Seminars12 hours
- Teaching approachActive learning
12 hours per week including 3 contact hours plus 9 hours of independent study.
Learning resources
Required resources
William Morris, ‘The Ideal Book’ in Grace Lees-Maffei & Rebecca Houze (eds), The Design History Reader (Oxford & New York: Berg), pp. 65–69.
Hal Foster, 'Some Uses and Abuses of Russian Constructivism' in Art Into Life: Russian Constructivism 1914-1932, (New York: Rizzoli, 1990).
Ghislaine Wood, Art Deco 1910-1939, ( Melbourne: National Gallery of Victoria, 2008).
Christina Lodder, Russian Constructivism (New Haven: Yale University Press, 1985).
Erika Doss, 'Revolutionary art is a tool for liberation: Emory Douglass and Protest Aesthetics at the Black Panther' New Political Science , Vol. 21, No.2 , 245- 259.
De Stijl /Bauhaus/The New Typography
Tim Benton, ‘Dreams of Machines: Futurism and l’Espirit Nouveau’, Journal of Design History , Vol.3:1, 1990, pp.19-34.
Suprematism and Constructivism
Frederic Schwarz, ‘Commodity Signs: Peter Behrens, the AEG and the Trademark, Journal of Design History , Vol.9:3, 1996, 153-184.
Varvara Stepanova, ‘Constructivism: The General Theory of Constructivism’ in Aleksandr Rodchenko, Varvara Stepanova and Peter Noever (eds), The future is our only goal (New York: Neues Pub. Co, 1991).
Nigel Whitely, 'Pop Consumerism and the Design Shift', Design Issues, Vol. 2, No. 2 (Autumn, 1985), pp. 31-45
Christopher Breward, British design from 1948 : innovation in the modern age, ( London : V&A Publishing, 2008).
Pier Vittorio Aureli, ‘Autonomy and History’ in The Project of Autonomy: Politics and Architecture within and against Capitalism (New York: Princeton Architectural Press, 2008), pp. 4–14.
David Crowley, Cold War modern : design 1945-1970, ( London : V&A Publishing, 2008)
Dennis P. Doordan, 'The Advertising Architecture of Fortunato Depero' The Journal of Decorative and Propaganda Arts, Vol. 12 1989, 46-55.
Futurism/ WWI Political Posters/Dada
Tilmann. Buddensieg Industriekultur : Peter Behrens and the AEG , 1907-1914, ( Cambridge, Mass. : MIT Press, 1984).
Richard Hollis, ‘The Netherlands’ in Graphic Design: A Concise History (London: Thames & Hudson, 1994), pp. 68–75.
Pat Kirkham, 'Reassessing the Saul Bass and Alfred Hitchcock Collaboration', West 86th: A Journal of Decorative Arts, Design History, and Material Culture , Vol. 18, No. 1 (Spring-Summer 2011), pp. 50-85
Richard Huelsenbeck, ‘En Avant Dada: a history of Dadaism’ in Will Bradley and Charles Esche (eds), Art and Social Change: A Critical Reader (London: Tate Publishing, 2008), pp. 60–67.
Philip Meggs, ‘The Genesis of Twentieth-Century Design’ in Meggs’ History of Graphic Design , fifth edition, Philip B. Meggs and Alston W. Purvis (New Jersey: John Wiley & Sons, 2012), pp. 232–251.
Adolf Loos ‘Ornament & Crime’ (1908), in Adolf Loos, Adolf Opel (eds), Michael Mitchell (trans.), Ornament and Crime: selected essays (Riverside: Ariadne Press, 1998).
Marin Sullivan, 'Materialising Modernism in Postwar Italy' Art History, Vol. 39, 2016 p.720-743
The Industrial Revolution & The Birth of Design
Richard Hollis, ‘Germany’ in Graphic Design: A Concise History (London: Thames & Hudson, 1994), pp. 52–67.
Nicolas Maffei, ‘The Search for an American Design Aesthetic: From Art Deco to Streamlining in Grace Lees-Maffei & Rebecca Houze (eds), The Design History Reader (Oxford & New York: Berg), pp120-126
Richard Hollis, ‘The Beginnings of Design in Europe’ in Graphic Design: A Concise History (London: Thames & Hudson, 1994), pp. 25–31.
John Heskett, ‘The American System and Mass Production – from Industrial Design', Grace Lees-Maffei & Rebecca Houze (eds), The Design History Reader (Oxford & New York: Berg), 70-74.
Rebecca Houze, ' From Wiener Kunst im Hause to the Wiener Werkstätte: Marketing Domesticity with Fashionable Interior Design' Design Issues , Vol. 18, No. 1 (Winter, 2002), pp. 3-23.
Friedrich Engels, The Condition of the Working Class in England (Oxford: Oxford University Press, 1993), pp. 36–44.
Vance Packard, ‘How to outmode a $4000 Vehicle in Two Years- From the Wastemakers’ in Grace Lees-Maffei & Rebecca Houze (eds), The Design History Reader (Oxford & New York: Berg) pp. 226-230.
Filippo Marinetti, ‘The founding and manifesto of Futurism’ in Umbro Apollonio (ed.), Futurist manifestos (Boston: MFA Publications, 2001), pp. 19–24.
Philip Meggs, ‘The Influence of Modern Art’ in Meggs’ History of Graphic Design , fifth edition, Philip B. Meggs and Alston W. Purvis (New Jersey: John Wiley & Sons, 2012), pp. 256–275.
Jeremy Aynsley, Art Deco Graphic Design and Typography, in Art Deco 1910-1939 , edited by Charlotte Benton, Tim Benton and Ghislain Wood, V&A Publications, London 2005, pp. 297-303.
Charlotte Ashby, Modernism in Scandanavia : art, architecture and design, (London: Bloomsbury 2017).
Sarah Alford, 'Ellen Gates Starr and Frank Lloyd Write at Hull House: The Machine as the Will of Life' Journal of Design History, 2017, epx012. doi: 10.1093/jdh/epx012.
Mary Guyatt, 'The Wedgewood Slave Medallion: Values in Eighteenth Century Design,' Journal of Design History, Vol. 13, no.2, 2000, p.93-105.
Richard Hollis, Swiss graphic design : the origins and growth of an international style , 1920-1965, (New Haven : Yale University Press , 2006).
Jan Tschichold, ‘The Principles of the New Typography’ in The New Typography (Berkeley: University of California Press, 1995), pp. 64–85.
Lucius Burckhardt, The Werkbund : studies in the history and ideology of the Deutscher Werkbund 1907-1933, ( London : Design Council, 1980).
Debora Silverman, ‘Introduction: Transformation of Art Nouveau 1890-1900, in Art Nouveau in Fin-de-Siecle Frances: Politics, Psychology and Style, (Berkeley: University of California Press, 1989), pp. 1-13.
Walter Benjamin, ‘The Work of Art in the Age of Mechanical Reproduction’ in Illuminations, Hannah Arendt (ed) (London: Fontana, 1973) pp. 211-35.
The Arts & Crafts Movement
Isabelle Anscombe, ‘The Rational Woman’ in A Woman’s Touch: Women in Design from 1860 to the Present Day , (London: Virago, 1984), 131-144.
Art Deco & American Modernism
Jan Thompson, ‘The Role of Women in the Iconography of Art Nouveau,’ Art Journal, Vol. 1:2, 1972, pp.158-167.
Elaine Hochman, ‘A Fragile Moment: Weimar, Gropius, and the Avant-Garde’ in Bauhaus: Crucible of Modernism (New York: Fromm, 1997), pp. 45–57.
Philip Meggs, ‘The Arts and Crafts Movement and Its Heritage’ in Meggs’ History of Graphic Design , fifth edition, Philip B. Meggs and Alston W. Purvis (New Jersey: John Wiley & Sons, 2012), pp. 176–195
Frank Colebrook, William Morris: Master Printer (Council Bluffs, Iowa: Yellow Barn Press, 1989).
Richard Hollis, ‘Soviet Russia’ in Graphic Design: A Concise History (London: Thames & Hudson, 1994), pp. 44–51.
Thomas Hine, ‘Populuxe’ in Grace Lees-Maffei & Rebecca Houze (eds), The Design History Reader (Oxford & New York: Berg),152-157.
Christina Lodder, 'Liubov Popova: From Painting to Textile Design', Tate Papers , no.14, Autumn 2010, http://www.tate.org.uk/research/publications/tate-papers/14/liubov-popova-from-painting-to-textile-design, accessed 19 May 2017.
Alan Crawford, 'Ideas and Objects: The Arts and Crafts Movement in Britain', Design Issues, Vol. 13, No1, 1997, 15-26.
Gillian Naylor ‘From Workshop to Laboratory, From the Bauhaus Reassessed’ in Grace Lees-Maffei & Rebecca Houze (eds), The Design History Reader (Oxford & New York: Berg), 115-119.
David Hanks , American streamlined design : the world of tomorrow , (New York : Thames and Hudson, 2005).
Contacts
- Chief Examiners
- Dr Jess Berry
- Unit Coordinators
- Dr Jess Berry
Common questions
What are the prerequisites for TDN1002?
You need AHT1101 before you enrol; and OHS1000 before or alongside it. Enrolment rules also apply.
What can I take after TDN1002?
TDN1002 is a prerequisite or corequisite for 1 unit, including TDN2001. Those lead on to 2 units in all.
When is TDN1002 offered?
In 2023, TDN1002 runs in Semester 2 at Caulfield.
Does TDN1002 have an exam?
No. TDN1002 has 3 assessment tasks and no exam.