TDN3002 Design strategy and professional practice

When you finish this unit, you should be able to:

1. 1

   Demonstrate a deeper engagement with the communication design process as it relates to strategy and professional practice;

2. 2

   Develop communication design strategy utilising the media and processes expected in your specialisation;

3. 3

   Produce design strategy that demonstrates a clear understanding of communication conventions, but with an open attitude to enquiry and experimentation;

4. 4

   Identify and expertly use the consultative and investigative processes appropriate for each design outcome;

5. 5

   Prepare a plan showing design strategy integrated with design process from initial research and concept development to final resolution working with written communication for client presentation;

6. 6

   Critically assess your design strategy in order to improve your final outcome;

7. 7

   Articulate an informed rationale for each communication design strategy;

8. 8

   Make compelling presentations of design outcome drawing on strategy and well reasoned creative rationale.