VCO2402 Advertising design 1
Faculty of Art, Design and Architecture
VCO2402 Advertising design 1 is a level 2, 6-credit-point, undergraduate unit from the Faculty of Art, Design and Architecture, offered in 2020 in Semester 2 at Caulfield. It has no prerequisites and unlocks 1 unit.
- Credit points
- 6
- Offered in 2020
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
This is the 2020 handbook entry. See the 2022 entry.
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Requisites
Before VCO2402
Corequisites
Pass these before, or take them in the same semester.
After VCO2402
1 unit list VCO2402 as a prerequisite or corequisite.
Enrolment rules
Prerequisite: 48 credit points from any Monash degree
Prohibition: VCO2401
Overview
This unit introduces you to the specific skills, demands, practices and opportunities in advertising. In a series of assigned projects involving press, print, signage and television applications, you explore the parameters, opportunities and constraints of these various contexts. You are expected to develop basic skills in all areas of advertising including, concept creation, visualisation, copy writing and art direction. The ethics of practice and the moral responsibility of advertising are actively discussed and debated.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Brief 130%
- Brief 230%
- Brief 340%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Demonstrate competence in conceptualising, visualising, copywriting and art direction in the context of advertising;
- 2
Understand and be able to implement research analysis, problem solving, creative teamwork and brief compliance;
- 3
Engage the imagination toward the ingenious connections between certain products (whether goods or services) and the desires of a given market;
- 4
Consider ethical questions concerning the persuasive powers of advertising;
- 5
Understand and be able to apply the rules of occupational health and safety appropriate to the unit of study.
Workload and teaching
- Studio activities33 hours
- Teaching approachProblem-based learning
- Teaching approachActive learning
- Teaching approachRole play
- Teaching approachResearch activities
- Teaching approachIndustry-based learning
- Teaching approachEnquiry-based learning
- Teaching approachCase-based teaching
12 hours per week including 3 contact hours plus 9 hours of independent study.
Learning resources
Required resources
bond or bank pad
pencils, markers
Technology resources
adobe creative suite of software
physical drawing tools.
Contacts
- Unit Coordinators
- Mr Simon Kitching
- Chief Examiners
- Mr Ned Culic
Common questions
What are the prerequisites for VCO2402?
None, but you must take OHS1000 before or alongside it.
What can I take after VCO2402?
VCO2402 is a prerequisite or corequisite for 1 unit, including VCO3403.
When is VCO2402 offered?
In 2020, VCO2402 runs in Semester 2 at Caulfield.
Does VCO2402 have an exam?
No. VCO2402 has 3 assessment tasks and no exam.